One of those “I need to share this” presentations.
Turkish Airlines gave prospective agencies the challenge of getting people talking about the brief process itself – which I think it’s genius. Moving Brand did something similar these days with their brief for the London brand.
I especially like this line:
compatibility between the client and the agency BREEDS SUCCESS
I would love to learn more about the final pitch and the ones that didn’t make it through – but the presentation is interesting as a snapshot of the journey.
It’s very close to what we believe in here at SoMaFusion – how the journey is something we like to share – the travelogue is part of that.
Let me know if you’ve seen more details anywhere (oh, and keep in mind I sadly don’t read Turkish).
Written by: Sofia a.k.a. the Wordsmith Comments