Arched people
Originally uploaded by Miodrag Bogdanovic
I wrote about being in London the other day and pointed to an interesting discussion about creativity in the City (I would recommend listening to the discussion wholeheartedly – it’s from a Design Museum event). In that blog post I refrained from explaining our attachment to London too much – mainly because it’s such a difficult place to explain in words. Each Londoner (whether born here or not) will have a different take on the city – which is one of the things I love about the place.
Well London doesn’t only lack a clear definition it also lacks a clear brand and visual identity. That’s what our Mayor thought and gave out a tender for the creative development and design of a brand for London.
Moving Brands decided to pitch and they took their quest to the outside world. They’ve been blogging and using twitter - asking what people think of London, what are the great characteristics, how London makes people feel.
This tells me that the people at this project are genuinely interested in doing a good job and they consider research part of that job. Too often we seem to forget to ask the audience – and what better way to engage with them than going out there and just asking? Already they have received marvellous feedback and lots of good stories and experiences.
This has sparked a whole lot of thoughts and discussions over here at SoMaFusion – I promise I’ll soon blog about them.
Our best wishes to Moving Brands and anyone else pitching for the brief – we are waiting with excitement the outcome of the whole process.
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I found out via London Interesting on twitter
Written by: Sofia a.k.a. the Wordsmith Comments