Company Lunch !!!
Uploaded by convexstyle on 15 Feb 09, 10.42PM GMT.
I couldn’t agree more with David Meerman Scott’s post today (‘Who the hell are these people?’ on Web Ink now) – highly recommended reading for anyone that deals with a company’s online presence.
David has a relatively simple question:
Who are these young, happy, pretty, multi-cultural people with great teeth and even better hair who hang out with notebook computers in sleek and modern conference rooms on B2B company Web sites all over the world?
(via)
What David is saying is that it’s high time we chose to display photographs of real people on our websites rather than stock photography
I couldn’t agree more. We had that discussion the other day about a company we like and I was insisting that their website is not taking advantage of their greatest assets. Their location and their people. Instead of proudly displaying that they are in a lovely town, contributing to its development and giving back to the community somehow they manage to hide it . At the same time they employ lovely and talented people and I know the accounts they get are also pretty exciting accounts ayet I never see their faces. Why not?
What is it that makes us try to appear to be something different than we are, subscribing to some sort of prevailing ‘one true way’ logic that dictates how the photographs should look like.
I say ditch all that and find what works best for you – not for everybody else. It’s the only way to be happy with the result and to make a difference.
