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The nature of communication is something we discuss often at SoMaFusion.

Yesterday we spent the evening debating an old favourite of mine – content over form and the ways in which content and its presentation can cause an emotional impact. We ended up – to put it in simple terms – debating how people communicate better.

Manolis – I have to say – has a practical mind which he sets loose when it comes to discussions like these and he goes all theoretical on me. I on the other hand have a tendency to be convinced by examples and I need them in order to be able to visualise the argument. Being a words person I was insisting about the importance of the written word and how it can excite and help communicate. I don’t think we were in total agreement but Manolis was trying to find me a good example.

This morning he sent me this video (our first on YouTube by the way) and by way of an explanation the words below.

Berlin 2009. The ITB Berlin Travel Show – one of the biggest tourism exhibitions. The video is amateurish, accidental. The music is from my home. The people are from everybody’s home. Africa. How is it possible for a few notes to simply excite people’s body and soul. To mentally elevate them. What is the inner strength of this music that manages to stir us up. The Dionysian rhythms, the dances of the ‘possessed’.

Amazon, Palestine, Asia, Africa, Latin America, the Black Sea, Epirus and Crete and a handful of dancers with lyra and laouto. Astounding.

We talk about communications. What do you think they are doing?


Written by: Sofia a.k.a. the Wordsmith
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