We spent some time discussing the company name today – even though I’ve already noted it down in a previous post.
There are many theories out there about how you should choose your company name and what it should mean. Sure, we chatted about some of them and did the theory swapping.
By the way – check out the Business Link guide to naming a business and considering its structure and also see their very useful guide on branding.
At the end we agreed on one thing. We both know it’s a mistake to think about this on a personal level but we can’t help it. This is our project and we love it so the name needs to be personal and dear to us.
Naturally it also represents what we do.
As I’ve noted before, Sofia (yours truly) is good with content and Manolis is good with code. Hence SoMa.
However we feel that just the mere presence of these two elements (ahem, and people naturally) is not enough. We truly believe that only by combining code with good content will you be able to see results. Hence Fusion.
For us SoMaFusion does not just stand for two people getting together and pursuing some interesting projects (even though, if we didn’t think we could do the interesting projects we wouldn’t have started the company). It’s more than that.
It’s about a deeply ingrained belief that by fusing the content and code one can actually enhance online and offline presence.
