WHITE PAPER CONTENTS:
EXECUTIVE SUMMARY – INTRODUCTION – CURRENT CLIMATE – EFFECTS – REVERSING THE NEGATIVITY – COMMUNICATION WITH BUSINESS PARTNERS – COMMUNICATION WITH CLIENTS – GENERAL PRACTICE –  NEXT STEPS – CONTACT US

——————-
READ IT IN: GREEK | ΕΛΛΗΝΙΚΑ
PDF DOWNLOAD: ENGLISH | GREEK
——————-

This white paper presents a brief strategy outline in order to address and reverse the effects of negative press coverage of the crisis and its related events in Greece. It may also be a useful document for countries with a similar hospitality sector to that of Greece, especially Spain and Portugal, as they start being covered adversely in the media.

The present situation and its media representation could predispose your customers negatively. Moreover, it creates market uncertainty, which may affect the companies you work with. Do not underestimate during this period, the advantages that your size and flexibility offer. You are able to innovate where large corporations and government agencies are lagging behind.

The negative climate can and should be reversed.

ANALYSE

• Customer and stakeholder needs analysis
• Recognition of the substantive and emotional impact of the crisis
• Analysis of the position and philosophy of your company and how they can be adapted to the new circumstances

PLAN

• Plan in order to address the impact
• Complete plan of new services
• Complete communication plan
• Organisation and consistency: Each member of staff should be aware of the new strategy

ADAPT

• Customise your services to meet new requirements
• Negotiate with your stakeholders and partners
• Redesign your added value services

COMMUNICATE

• Frequent and positive communication with partners and customers – take nothing for granted and promote your value added services
• Full use of your existing tools (e.g. your web site)
• Use new tools – suitable for your purposes
• Use your customer data file (without forgetting data privacy legislation and regulation)

Communication is the key in any crisis-tackling strategy and it is vital if a company wants to not only survive but to establish its future path.

It is important for any company that wants to design a responsible and effective strategy at this juncture to invest time and drive and to avoid hasty solutions that will only lead to negativity – especially at a time when every customer has a potentially worldwide audience.

This white paper is general as different strategies will suit different businesses. It is important to adjust this to your circumstances and make changes that match the profile of your business.

The people of SoMaFusion, with extensive experience in the tourism sector and excellent knowledge of the European public are able to help you plan your present and future path.

——————-
NEXT CHAPTER: INTRODUCTION
——————-

——————-
READ IT IN: GREEK | ΕΛΛΗΝΙΚΑ
PDF DOWNLOAD: ENGLISH | GREEK
——————-

——————-

HOSPITALITY SECTOR POLICY & CRISIS COMMUNICATIONS by SoMaFusion is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License.
Based on a work at www.somafusion.com.
Permissions beyond the scope of this license may be available at http://www.somafusion.com.