It is with great pleasure that we present the SoMaFusion white paper on Policy and Crisis Communications for the Hospitality Sector.

You can read the white paper online (in Greek or in English) or you may prefer to download the pdf (in Greek or in English).

The Greek hospitality sector – indeed the hospitality sector in any country that faces such an unprecedented negative coverage – can and should make a difference. There is opportunity in adversity. In times of crisis, the companies that will continue to evolve and thrive are those that invest in strategy, in analysis, in personal communications and in essential services.

Greece as a destination is quickly associated with negative impressions. Visitors even unconsciously devalue the destination and might not be willing to risk their days of rest in a place that is considered unsafe. This devaluation affects not only travellers’ holiday plans but also their general view of the country, the people and the available services.

It is easy in difficult times for panic to prevail and for businesses to go into fire-fighting mode. This can only have negative results as it does not put forward an image of your business as healthy and confident.

You will find that the white paper presents advice and ideas about how to plan your policy and how to communicate both with travellers and businesses you work with. It is a document that will help you advance your thinking regarding the crisis, how it affects the hospitality sector and how you can take control and alter the situation.

Our position is quite simple. Take control of your services and your communications and you will build solid foundations to deal with this crisis and any future crisis as well.

In times of crisis what will help are the effective and quick study and treatment of uncertainty that your clients and business partners experience. The aim should be to offer services that address this uncertainty effectively and present them in a positive manner to your audience.

This is exactly what the white paper aims to help businesses do. In a simple and concise manner we present some pointers which businesses can adapt to their circumstances and style.

You can read the white paper online (in Greek or in English) or you may prefer to download the pdf (in Greek or in English).

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HOSPITALITY SECTOR POLICY & CRISIS COMMUNICATIONS by SoMaFusion is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License.
Based on a work at www.somafusion.com.
Permissions beyond the scope of this license may be available at http://www.somafusion.com.
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ΤΟΥΡΙΣΤΙΚΟΣ ΣΧΕΔΙΑΣΜΟΣ & ΕΠΙΚΟΙΝΩΝΙΕΣ ΕΝ ΚΑΙΡΩ ΚΡΙΣΗΣ by SoMaFusion is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 Greece License.
Based on a work at www.somafusion.com.
Permissions beyond the scope of this license may be available at http://www.somafusion.com.