I bet you heard the news. Prince William is to wed Kate Middleton. The happy couple announced their engagement today with a wedding being planned for next year.
Make not mistake. London will make the most of the wedding. I just saw a lovely representative from Visit London on BBC London news (so sorry I didn’t get her name) saying how from past experience they know that London’s tourism will receive a huge boost. (read their blog entry)
The organisation estimates that the economic benefit to London could be between £30m and £50m from domestic and international visitors to the capital.
Apparently, thirty years ago, the wedding of Prince Charles and Lady Diana brought an additional 600,000 visitors to the capital and with the popularity of Prince William and Kate this figure could increase significantly. (read the full Press Release)
Regardless of your politics, a wedding of this magnitude offers an amazing opportunity for the city’s tourism. Professionals from around the world will be able to see a real time campaign unfolding and take some valuable lessons.
(Photo by Niquinho)