GR campaign update | Theodora reaches out

Sofia Gkiousou | Thursday, July 29th, 2010 | No Comments »

The Greek campaign is progressing and Theodora is doing her thing these days.

You will recall that we have started an outreach campaign aimed at Greek hoteliers. As part of that campaign Theodora is on the phones talking with small and medium hotel owners and managers up and down the country.

When we approached her to do the work she was a bit worried. “Is this about sales?“, she asked to which we most emphatically answered “No“!

The principles are simple. Introduce us, discuss, connect. The whole point of the campaign is outreach and engagement rather than sales.

| Introducing SoMaFusion |

We are a relatively new company and there is something intrinsically different about us when it comes to hospitality. Our hospitality services are specialised and offer the whole spectrum – from digital communications to pricing policy. Not something you find often.

| Discuss |

The outreach is not primarily about us. It’s about hoteliers. What do they need? We already published the white paper on communications and policy during the crisis, so what can we create next that works for them? How are things going? How are they dealing with it all? What are the areas that they feel they have been unsupported? I can tell you we are getting crucial insight via this process.

| Connect |

Let’s face it. We chose Theodora because she is excellent at what she does. You should see her chatting away on the phone. She gets really into it, she is a good listener and she is genuinely, 100% interested at what the hoteliers tell her. That kind of commitment shows and it makes a world of difference.

We had a conference call yesterday to take stock of how things are going and we all feel really good that we are going about this campaign in a manner that is consistent with the kind of company that we are. Respectful, attentive, engaged and not income crazed.

I’ll continue blogging on the campaign as it progresses – let me know if there is a specific aspect you are interested in.